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Tag Archives: social search
There’s so much going on in the social space these days. As the networks grow, so does the noise. How do you make sure you don’t miss anything important? How can you focus-in on what matters to you?
I’ve started using a very nifty tool called Bottlenose. It takes the form of a web dashboard and can be used in a similar way to the familiar faces such as Tweetdeck or Hootsuite: You can view message streams, post updates and so on.
Where is really comes into it’s own is through it’s search and filtering, delivering you the most popular content and keeping you on the crest of breaking news and events. Their tagline is “Surf the Stream” ..nice 🙂
There are a number of layers to the search functionallity. You perform a search – as you would anywhere else on the web – what you immediately get it a page which lays out top links, you get a nice hashtag cloud (which indicates increasing/decreasing popularity) and a block of relevant images amoung other things.
From this you can select further layouts such as the Paper page: which gives you a magazine-style page of shared links, and the Images page: which displays a beautiful gallery of shared images.
One of the most curios features is the sonar (presumably where the app gets it’s name from). This page gives you a network of linked keywords and phrases. It’s most useful for tracking why certain things are trending and finding their source. You can also use it to track how the trend develops. Incredibly powerful stuff here.
The main selling point of Bottlenose is the fact that you can drill into real-time data from the top social networks and respond as it happens. This tool is massively useful for keeping up with real world events on a whole and also for focussing on tight niches to find out what’s hot in your sector. Its been a key tool personally for marketing. There is a pro version available too, which I haven’t tried but hope to soon. If I do, I’ll keep you posted!